What the Shop - What the Shop est une solution dédiée au retail permettant de comprendre le consommateur et d'améliorer son expérience tout au long du parcours d'achat.

Right to object

What the Shop – a French company based in Paris – equips points of sale and physical locations with statistical and anonymous attendance measurement devices.

This device allows What the Shop customers to improve their services and better understand the effectiveness of their commercial and marketing actions on traffic. The data collected is the exclusive property of What the Shop customers and is not passed on to third parties. The data is stored on secure servers in France and Germany.

For additional information on the process used, you can send us a request via the form at the bottom of the page.

Although the statistics are anonymous, you can choose not to participate in these studies and to object to the collection of your data. To do this, validate the form opposite to delete the information about your smartphone.

What does a MAC address look like

A MAC address is a 12-character identifier, consisting of numbers from 0 to 9, and letters from A to F (uppercase or lowercase). It can be cut by dashes or by colons.
Examples:
1a-2b-3c-4d-5f-5f
1A:2B:3C:4D:5F:5F

How do I find your MAC address?

iOS (iPad, iPhone)

Go to General > Settings > Information > Wi-Fi address

Android

Go to Settings menu > Parameters > About phone > status.
The MAC address appears in the «WiFi MAC Address» line.

Blackberry

Go to Settings > Network Connections > WiFi > Advanced.
Select «Diagnostic Information» from the «Device Information» list.
The MAC address appears in the «Physical Address» line.

Windows Phone

Make sure WiFi is turned on.
Go to Settings > About > More info.
The MAC address appears in the «MAC Address» line