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Data under control

Your data belongs to you exclusively.

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Software compliance

Our processes and treatments comply with all current legislation (CNIL, GDPR, E-Privacy).

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Hardware compliance

A proprietary hardware - made in France in our factory in Limoges - which has successfully passed all regulatory tests.

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Certified data

The accuracy and reliability of our data has been proven:
we can be your trusted third party

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OUR COMMITMENTS

WE ARE ENTHUSIAST DEFENDERS OF A RESPONSIBLE MARKETING BECAUSE THERE ARE NO AD BLOCKS IN THE REAL WORLD. WE RESPECT USER PREFERENCES AND THE STRONGER RULES OF PRIVACY.
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PRIVACY BY DESIGN

We strictly apply the 7 principles of Privacy by Design. With the proliferation of data, we are the advocates of an ethical approach that protects individuals.

DATA HOSTED IN EUROPE

The data is hosted in France and in Germany. Our hosting provider ensures security of our servers and has no access to the data.

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PROPRIETARY DATA

The data is your exclusive property. We do not share or resell any data for any purposes.

ANONYMISED DATA

Exclusive processes based on irreversible anonymisation prevent from identification of individuals. What the Shop solution has been developed in accordance with the recommendations of the regulator and strictly follow the principles of GDPR. We never collect personal data without explicit consent.

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SECURED DATA

We stirctly apply the 40 criteria defined by ANSSI to secure the data. What the Shop has taken the necessary measures - both hardware and software - to ensure data confidentiality.

CERTIFIED DATA

The accuracy of our measure has been validated by more than 150,000 manual counts in hundreds of outlets. Regular audits are conducted to validate the quality of our data so you can make strategic decisions based on reliable data.

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COMPLIANT HARDWARE

« Anyone who is serious about software should make their own hardware » (Alan Kay, pioneer in computer science). Our proprietary hardware is compliant with all market standards (CE, ANFR, ARCEP): it can installed safely in your shop.

CONSUMER RIGHTS

What the Shop is the only solution to offer consumers the ability to access their profile and their permissions directly at the point of sale. They can manage all consents for a given store or for the entire network.