LaGeo is an approach to quantifying the geographical influence on the results of a communication campaign. Tools developed by Adcleek for retail networks, it allows real-time campaign optimizations based on the proximity of the users with the stores. Thanks to multiple sources of data, each area of each outlet is analyzed, allowing to adapt the geographical targeting specificities. This unique and enhanced technology based on a precise analysis of this data enables geo-localized and accessible digital communications, optimized and deployed on all types of digital screens. These measurements are made at several levels: country, region, county, town, city, neighborhood.