THE SHOPPER EXPERIENCE MANAGEMENT
What the Shop is a marketing platform which helps retailers to understand the shopper's in-store behavior and improve the customer experience.
DISCOVER THE TRUTH ABOUT LOYALTY
Study the loyalty of all your visitors, not only your customers, or even worse only your cardholders. Cardholders represent a biaised sample of the public visiting your stores. Is your point of sales a destination? a zone where people are passingby? Adjust your strategy takng this into account : acquisition, retention, retargeting.