THE SHOPPER EXPERIENCE MANAGEMENT
What the Shop is a marketing platform which helps retailers to understand the shopper's in-store behavior and improve the customer experience.
GET (AT LEAST!) A TRUE OMNICHANEL VISION OF THE CUSTOMER JOURNEY
In the same way that you match an email to a cookie to track the online behavior, you can now match an email to a smartphone to track offline behavior. Measure the drive to store effectiveness of your owned media (email, SMS) and get a comprehensive view of the customer journey.
