THE SHOPPER EXPERIENCE MANAGEMENT What the Shop is a marketing platform which helps retailers to understand the shopper's in-store behavior and improve the customer experience.
MEASURE THE DRIVE TO STORE GENERATED BY YOUR MOBILE CAMPAIGN
Before the visit
SPENDING IS A GOOD START BUT MEASURING IS BETTER..
What the shop acts as a trusted third party to validate and deduplicate the visits claimed by advertising partners. Be sure that the visit is made in the desired area and get many other quantitative and qualitative data.